Link building methods have changed from time to time and a specific method that worked yesterday may not work today. This is due to changes in the industry over time and in some cases extreme abuse. If a specific link building method has been abused too much, then that method will not work anymore.

It is therefore very important to know which link building method works today so that you can spend your time in a most productive way.

There are many link building methods out there today that work with some working better than others. Below are some of the today’s popular links building methods:

Article Submission

If you are reading this article, then you know that you can publish your article in article directories. Not only do you gain backlinks to your site from your published articles (see bottom of this article), you will get some traffic as a bonus. Think of you reading this article. There might be many reading your published articles as well.

Article submission is a great way of building backlinks as it provides you with 100% relevant contextual backlinks that Google loves.

Directory submission used to work lot better before, but it is still a popular link building method that still works if done properly. How many directories are out there as of this date is anyone’s guess but one thing is certain: that most of the directories aren’t worth submitting to.

Google considers a Yahoo Directory link as a quality backlink so if you can afford and justify the cost, it is worth submítting to Yahoo Directory. Yahoo charges $300 for a yearly submission and there is no assurance that your site will be approved!

Directory Submission

DMOZ is another directory that is worth submitting to and can provide great benefit in your SEO campaign. It may take months to get the approval from DMOZ and the chance of getting approved is pretty slim. A lot of small directories use the DMOZ directory categories so getting listed with DMOZ would mean getting bonus listings on many other web directories.

Another good directory to submit to is the BOTW dírectory that costs $99 for a yearly submission and $299 for a permanent listing.

Other than the above, you should look for quality directories where you can submit your site. You can judge the quality of the directories by analyzing the number of sites listed, number of backlinks the directory has, PR, age of the directory, etc.

Social Bookmarking

Social bookmarking worked like charm only a few months ago. If bookmarked on authority and quality bookmarking sites like Digg, Mixx, Propeller, etc, then you can still make good use of social bookmarking. Other than backlinks, social bookmarking also offers you some bonus traffic depending on where you submit to. If you can manage to put together or collect a good bookmarking site líst, then social bookmarking can still be a useful link building method.

Blog Commenting

This is a link building method where lots of spamming has already been done so to make the best of it, you need to work a little harder here. It is best to find quality blogs related to your category and make on-topic relevant comments. Not only do your comments add value to the blogpost, you now have a greater chance of getting your comment approved and your comments have greater chance of staying on those blogposts.

Press Releases

Submitting to press release sites can get you some backlinks as well. It is however hard to put together a líst of good press release sites that are worth submitting to. If a good líst can be managed, then this method can give some quality relevant backlinks as well.

Social Media and Web 2.0 Pages

There are a lot of quality social media and Web 2.0 sites where you can publish your articles for backlinks. You should write articles that are relevant to your site and publish them on these social media and Web 2.0 sites with your keywords hyperlinked to your site. Some of the authority sites are Squidoo, Hubpages, Blogger, Wordpress.com, etc.

Social media and Web 2.0 links are very popular these days because they work great. They give quality, relevant contextual backlinks that Google and other major search engines love. There are lots of other link building methods out there, but if you can utilize the above ones to their fullest potential, there is no need for any other methods.

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You know you need to hire a firm that has the creative staff capable of not just shooting video but professionals who can write, direct, edit, and add all the post production elements you need, including signature music, sound design and on screen text. But are there other things you need to be aware of in order to maximize the return on your investment? You bet there are.

There are lots of production companies that just want to crank out the work at the lowest cost without providing any marketing guidance as to what works and what doesn’t. Perhaps these firms don’t know the difference or perhaps they just don’t care. The company you hire should be willing to provide some advice as to the best way to present your message so that it delivers the best return on your investment. Too many Web videos are technically proficient but lack any marketing impact. The last thing you want is a bland, boring, lifeless presentation that goes in one ear and out the other.

When you’re ready to add video to your marketing and sales tool kit make sure you avoid the following seven deadly video development sins.

Doing It Wrong – 7 Web Video Mistakes To Avoid

1. The need to get it all in.MM
everybody wants his or her money’s worth. There is absolutely nothing wrong with that as a general principle, but getting your money’s worth means more than hiring the cheapest bidder or cramming every possible product, service, benefit and feature into a single video.

You’re better off creating a series of shorter videos each about two to three minutes in length, and each focusing on a particular aspect or sales point. Ten minutes is generally the maximum you can hold someone’s attention, but it will be more effective if you break that ten-minute presentation into a series of shorter segments. By creating a presentation that flows from one focused video to the next, you lead your audience logically through a voyage of discovery that is far more interesting and memorable than a single over-stuffed information-onslaught that overwhelms the audience. Each video becomes an chance to re-enforce your marketing image and embed your brand personality by consistent use of color, style, format, and message.

2. The desire to appeal to everybody.
Whatever you sell, not everybody is going to purchase it. No matter how good your offering is there are people that you aren’t ever going to convince. We believe a properly implemented video presentation is the most effective method of delivering a marketing message, but no matter what the evidence, there are some people who just won’t buy into the idea. If you try to appeal to everybody you will end-up appealing to no one and you will waste a lot of time, money and effort in the process. Trying to appeal to everybody merely dilutes your message.

By concentrating on the most appropriate market segments allows you to fine-tune your message. And if you create a series of videos each highlighting a different aspect of your offering as described earlier, people will be able to pick and choose what they are interested in and what they want to watch. In this way your audience won’t get bored or frustrated by listening to things they may already know, or are just not interested in hearing.
[Video: Your Website on Google's First Result Page!]

3. The fear of commitment.
Marketing is all about creating an identifiable, unique identity, a personality that people will recognize and remember: a brand. It’s what will set you apart from your rivals and give you a competitive edge; if done right, it’s the one thing your competitors can try to copy but won’t ever be able to duplicate.

Success requires a commitment to your brand image and to the marketing strategy from which it flows. Strategy is the big idea that guides everything related to your business, and it should not be confused with tactics. Tactics are the ways you implement strategy. If you confuse strategy and tactics, you will find yourself running in circles not accomplishing anything.

If you commit to and successfully target one market segment, you not only establish and enhance your brand image but you also create a ‘drag effect.’ For example, the success of Apple’s iTunes and iPods dragged their computer sales along with it. Once people became Apple customers for one product they were more likely to purchase another; and even though iPod advertising was originally aimed at a youth-oriented market, it’s success dragged both younger and older consumers along for the sales ride.
[Forget Expensive PPC Advertising - There is an Alternative!]

4. The need to accommodate everybody’s agenda.
As companies grow they hire new people, and wherever there are groups of people there are opposing opinions, and opinions can very easily turn into agendas. Your sales people want lower prices, your accountant wants higher prices, and your advertising people want something new; everybody has an agenda and they all conflict with each other. The result is compromise. And compromise kills brand personality and corporate identity.

Even big companies with deep pockets and access to any and every expert in the world are susceptible to agenda creep. Take the fast food giant McDonald’s for example. Their television advertising is all over the place. They use different themes, different approaches, and even different music in almost every commercial, each aimed at a different market with a different product offering. The only thing that seems to be consistent is the logo and signature jingle that is slapped on to the end of each spot. As individual commercials they my stand up, obviously they have high production qualities but as a marketing message strategy they become mere advertising noise rather than building on each other to form a coherent approach and brand message. What they seem to want to say is that McDonald’s is for everybody no matter what age or food preference, and that kind of approach only leads to a muddled message. McDonald’s may get away with it in the short term because they are McDonald’s and have a long history of effective advertising. Whether McDonald’s simultaneous multiple campaign approach is the result of a desire to accommodate different agendas, or just designed to appeal to everybody doesn’t matter, the result is the same – muddled messaging.

5. The lack of vision.
And speaking of corporate identity, do you have one? Do you have a vision, a point-of-view, an attitude; a perspective on how you can best serve your clients. The idea of a corporate vision is something that is easy to ignore, after all, how much is a corporate vision worth? It’s not like you can go on eBay or Amazon and download one for a few bucks.

I recall seeing a documentary on a very successful clothing manufacturer. The founder of the company was reviewing the company’s latest line of running shoes. He looked at the shoes, looked at the product manager, and said, “Where’s the logo?” to which the product manager answered, “We can add it anywhere.” The company CEO in no uncertain terms told the executive that that wasn’t good enough. The logo represented the company and the company represented a particular lifestyle. The shoe being presented was just another shoe and that was not acceptable. The shoe needed to fit the ideal for which the company stood. The CEO had a vision and everything the company did had to conform to that vision. Developing and presenting a unified corporate vision is how you create a brand and how you build a business.

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In today’s Internet buzz nasty rumors, wrong opinions and incorrect news spread rapidly and if not taken timely action to handle the news properly, you may face a serious threat to your online business and credibility.

Here are some simple measures you can take to maintain your website’s reputation:

1. Respond to customers
Being open and responsive to customers is an important part of creating a positive impression and managing your website’s reputation. If someone asks you a question, answer it there or through e-mail. Be quick in addressing your customer issues before the word spreads.

2. Answer the negative comments humbly
Be real, not everyone is satisfied with your work and services. If these people are among the ones spreading negative comments about you for whatever reason like delayed service or unfriendly attitude, answer them instantly to terminate the issue right there!
Be very polite when putting your point of view in front of such people and you’ll sure succeed in saving your reputation. Answering negative remarks modestly can be a great way of turning a bad situation into positive one.

3. Create official online profiles
Create your own platform for users to share their experiences they’ve had with you. Create your own profiles and websites complete with the kind of information you actually want to be available about you. Let users communicate with each other and comment about your products or services, whether positive or negative.

4. Report stolen material from you
It’s very well possible that online competitors may steal material from your website to increase their ranking and traffic. This may lose your credibility among your users, making you “not-so-unique” in their eyes. To control such theft, you can report their site through strict action.

5. Write blogs
Writing blog posts are extremely effective in promoting your business. Through blog reviews and blog comments, you even increase your chance of getting high traffic volumes to your website.
If you or any of the experts in your business have important knowledge like instructions, guidelines, tips and trick that can be useful for the users, share them through writing blog posts, let say you write blog for “basic tips for web design”. This will greatly enhance your online reputation.

6. Optimize For Search Engines
Majority of the internet users accept results from Google searches or any other search engine as highly credible. Therefore, to maintain a good website reputation, don’t forget to optimize your website. You can consult professional search engine optimization services for this purpose.

7. Using the social media
Setting up social media networks in order to maintain your website’s online reputation is a great thought. To begin with, set up your profiles on Twitter, LinkedIn, Facebook and MySpace. Once you have your accounts setup, you will need to do the following things:

- Create a complete profile by putting all the information
- Engage and Interact with the members
- Monitor comments for both positive and negative remarks

You might have spend good time and money for your website design and building up your website’s good reputation, so it’s important not to let anyone drag it through the mud. Follow the above given tips to maintain your positive reputation among the online community.

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It’s sometimes called inbound links, backlinks are the lifeblood of Search Engine Positioning. In order for a website to be on the top of search engines like Google without the webmaster having to pay big money for advertising, the website has to have a large number of backlinks. Backlinks are links on one website that lead back to another website. The more established, high quality, and high Page Rank the website that contains the link has, the more power it has to help the linked website with its search engine position. If the website that is getting backlinks gets many High Quality and High Page Rank backlinks, the better the chance it has of being in a high position on the Search Engines.

The Question is How does we get high quality backlinks to our website? There are many ways this can be done. Some people advocate writing and submitting articles, posting on forums, making comments on blogs. Others talk about submitting their website to various Internet directories. One directory that has an excellent reputation is called DMOZ, or the Open Directory. This directory is probably the most respected directory online today. The websites it contains have all been placed there by human editors; there is no automation to this directory. The only drawback that’s been discussed about this directory is that it takes so long to have a website included.

Another way that many people build backlinks for their website is to use Social Bookmarking websites. A Social Bookmark is a website that usually has a very popular ‘community’ aspect to it. Users sign up and create profiles on the sites that contain photos and information about themselves. They then can save bookmarks of favorite websites which can be itemized by ‘tags’, which are one or two word descriptions of what the sites contain, and these bookmarks can be saved to a list that’s private or can be listed publicly, so that everybody can see it.

With the advent of what is known as Web 2.0, gaining backlinks is easier now than in any time in the history of the internet. Most sites now have an interactive quality to them nowadays. Readers can often sign in and create profiles. They then are often allowed to post comments on the stories or articles on the website or blog. In many cases, the website or blog owner responds to these comments; thus making this section of the website or blog a conversation.

Backlinking strategies can be easy and fun and the website owner who is working on getting more backlinks for his website can learn new things, meet new people, and have a tremendous amount of fun doing something that was once a chore: building backlinks.

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By including links back to your own websites or blogs you can generate direct surf through traffic while also building back links to your website that will help to improve search engine rankings for your specific keywords.

Writing the most appealing articles, submitting them to search engine friendly directories, and repeating the process on a regular basis can be the recipe for search engine success.

What Is Article Marketing?

All websites have a thirst for high quality, topical content that will be relevant to their readers but not all website owners and promoters are willing or able to create this content as part of their marketing routine.

By creating content articles that others can use for their websites you are rewarded with the opportunity to include one or two links back to your own website. As well as receiving a link from the article directory itself, which are often authoritative websites crawled regularly by search engine spiders, you also gain some benefit when other websites publish your article and links on their own site.

Why Do It?

Article marketing offers an effective and inexpensive way of building quality inbound links to a website. You know that the links generated are from contextually relevant pages because you have written the content that is used.

Furthermore, by using the most beneficial and SEO friendly directories you can dictate the keywords that are used in the anchor text; a critical component of a strong SEO link.

As well as the SEO benefits, you may also find your article published in ezines and newsletters that have a strong, dedicated, and loyal following driving direct traffic to your site.

Choosing Directories

There are literally hundreds of article directories online and choosing the right ones should be considered an integral part of article marketing success.

Directories should be SEO friendly so do not use nofollow tags in links or in robot files. They should allow you to use HTML code for your links and they should keep the number of links and advertisements on a page down to a minimum. They should also be crawled by search engines and be considered a strong SEO site in order to offer any real benefit.

Alternatively, they should generate a large number of visitors directly through the links in your articles.

Writing Articles

The most popular articles are well written and provide genuinely useful information. Good directories will not accept those that are little more than blatant self promotion and very few will accept articles with more than 2 or possibly 3 links to your website.

Ensure that your writing is not only appealing to other website owners but also to their own readership base because this will encourage more website owners to use your articles.

Including Links

Links to your site are typically added to the “Resource” or “About The Author” paragraph. Some directories will allow links in the body of the article and these too offer very good benefit especially in driving traffic directly to your pages.

Always try to use those directories that enable you to construct your own HTML link including anchor text because this will give you SEO benefit as well as potential surf through traffic. Always ensure that the link is relevant to the page you’ve written as well as to the page you direct readers too.

Submitting To Article Directories

Having written a useful piece on a relevant topic and having chosen SEO friendly directories you will need to submit the articles for consideration. Most directories use a number of anti-spam measures to ensure that they offer only very good quality articles to publishers. Manual submission of articles is, therefore, advised. While automated software does exist, you will still find that you need to complete a number of aspects of the submission yourself.

Using Article Submission Services

Manual article submission services do exist and can prove a beneficial method of building links and generating traffic especially if you do not have the time or resources to write and submit a large number of articles.

Try to see a good portfolio of articles that have been written by the service and always ensure they offer a manual and ethical submission service.

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