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7 Tips to Be a Successful Online Marketer

admin — Tue, 30 Mar 2010 15:11:27 +0000

1. Knowledge Up

The whole concept of online marketing may seem quite simple, just place some content or product onto a website and you’re in business. The reality is quite different. It may take you years to learn all the complex techniques and tactics to compete in the online marketplace, which is becoming more and more competitive as more companies and individuals discover its great potential. Sure we have all heard stories of people who come up with a great idea and make an online fortune very quickly. People also win the lottery… but if you want to become a successful online marketer you first have to learn your trade.

You have to acquire all the knowledge you can on Internet Marketing. Read articles and ebooks, take online e-courses, study and examine successful websites and/or marketers… there is a wealth of marketing information on the web. Just find it and use it. When I was first learning all the ropes, I made tons of mistakes but I was fortunate enough to come into contact with some successful online marketers who were actually doing what I wanted to do. People like Marlon Sanders, Ken Evoy, Corey Rudl, Neil Shearing, Brad Callens… I quickly became acquainted with these individuals and learned everything I could from them.

This was not out of the ordinary or hard to accomplish, since all these marketers have comprehensive affiliate training programs to show even the most novice webmaster or marketer the ropes, most of these programs are free because these marketers want to teach you how to sell their products. This is a very simple way to get a quick education on how to market online. I personally liked the numerous free ebooks offered thru Ken Evoy’s SiteSell program… many of these will drive you bonkers, especially if you’re new at this game, but only because they are so comprehensive and thorough – all the information can be a little overwhelming to say the least. But if you can work you way through some of SiteSell’s free marketing manuals and ebooks, you will get the basic knowledge to further your goal of becoming an online marketer.

2. Find Your Niche Market or Subject

Unless you already have a product or business you wish to market online, then your first task will be finding a good niche market or subject which you can explore and exploit on the web. Best advice, find something that you already have a strong interest in such as a favorite hobby or past-time, an area where you already have special training or something you always wanted to study and examine. This niche market or subject will take up countless hours of your time, so you have to really pick something you like doing. The major point here, if you’re doing something you like, it won’t seem like work.

No matter which subject area you choose, you must check out the commercial viability of your topic. In other words, if you want to be successful, there must be enough commercial interest in your market or subject. There must be enough people searching for your product each month so that it’s viable. Use a program like WordTracker or Google Adwords Keyword Tool to find the number of searches made each month for a keyword. Keywords are words or phrases web users type into search engines to find what they’re looking for on the web. You must have plenty of good searchable keywords relating to your subject in order for it to be workable.

Another Keyword tool I like using is Microsoft’s Detecting Online Commercial Intention, which tells you the probability a certain keyword or site will have enough commercial potential customers who will purchase a product or service.

3. Google Up!

Google is the most important player on the web. While you shouldn’t ignore the other search engines, I would suggest you learn everything you can about how Google both indexes and ranks pages on the web. Getting a number one or even a top 5 listing for your chosen keywords in Google, can make or break your online business. Google simply sends/controls the majority of the quality search traffic on the web, get those top rankings in Google and you will succeed.

Now Google gives webmasters many valuable webmaster tools and devotes a whole section to help webmasters with their sites. One valuable resource which is loaded with helpful information is Google Webmaster Tools. Use it! Also, if you’re just starting out, another good resource is Google’s “Search Engine Optimization Starter Guide”, which is a handy pdf file you can download.

Always, keep in mind, Google is only like any other company supplying a product and in this case the product is their SERPs (Search Engine Results Pages), so the higher the quality of your content and pages – the higher your rankings in Google will be. Of course, seasoned webmasters know quality one-way backlinks is one of the most important keys to getting high rankings in Google. But it all comes back to quality, if you have quality content, people will bookmark it in all the social media sites, and related webmasters will link to your quality content. This does really happen, so creating high quality content should be your first and most important SEO strategy.

4. Building Your Site

Regardless of what kind of site you’re building, you must follow some very simple SEO rules. Make sure your site’s structure can be easily navigated by both your visitors and the search engines. Try to keep your site’s hierarchy simple, with all your pages reachable from the home page. Most webmasters only use three levels – homepage, topics and sub-topics – with all pages linking back to your homepage and no more than 3 clicks away from it. It is also a good idea to have a sitemap link on each page so that you don’t leave your visitors stranded. Check with Google’s Starter Guide for more information on how to create a proper lay-out.

Personally, as an online marketer I seek out the top searched for keywords in my niche, and then create pages around that keyword or keyword phrase. This ensures you’re getting targeted visitors/customers to your pages. You can have hundreds of these keyworded pages on your site and connect all these pages together in a thematic arrangement so that the search engines can easily find and rank them.

As for choosing a domain name, I also try to get my main targeted keyword in the domain. This helps tremendously with your search engine rankings because every backlink will have your main keyword in the URL. This will tell the search engines exactly what your site is about. Again, if you’re brand new at this, I would suggest you use a program like WordPress, which is free blogging software you can use to create a blog site. Another option, is to purchase or buy a SiteBuildIt hosting package from SiteSell, but this is more than just hosting, it’s a complete online marketing system you can use. It will take you step-by-step through the whole creation and marketing of your site or business on the web.

5. Promoting Your Site

This is probably the hardest part of online marketing, but it is something which is essential to its success. Too many webmasters/marketers build a fantastic site and then sit around and wait for the visitors/customers to pour in. Sad fact is, unless you actually get out there and promote your site you will get very little, if any traffic. Of course, there are exceptions, some sites instantly attract visitors and acquire countless backlinks just by word of mouth, but for the most part this simply doesn’t happen.

You have to actively promote your site and URL. One method that I use is article marketing – writing simple helpful articles and distributing them all over the web. These articles have keyworded links back to your site. Simple and effective way to get your site out there. Another free way to promote your site is to tie it in with all the social media and bookmarking sites, so use Twitter, Facebook, MySpace, YouTube… to promote your site. Videos also have become very effective recently and you should be taking advantage of their great potential. So too is using a simple social bookmark program like the Addthis Button, which lets your visitors bookmark and build your backlinks for you.

Google seems to be paying special attention to how many social bookmarks/links your site is receiving. It is a simple form of voting for the quality of your content if actual web users see it and bookmark/recommend it to their friends. The more Tweets, Diggs… your content gets, the higher it will rank in the search engines, besides all those links bring in targeted traffic, which is what you want.

6. Monetizing Your Site

There are countless way to monetize or make money from your website once you have a steady flow of traffic coming to your site. We are not talking about tons of traffic here, a site getting just 100 or 200 visitors a day can prove very profitable. Personally, I like choosing affiliate programs which give a residual or have a re-occurring element to their payments. Make one sale and get paid for years to come, I am still receiving monthly payments from sales I made 5 years ago. So if you decide to place affiliate links on your pages, try to go with a company or program which gives you residual income for the life of the referred customer.

I also like promoting high-end affiliate products simply because the commissions are obviously higher. Why sell a $20 item, when you can sell a $2000 one? Of course, there are countless strategies to marketing online, if you sell 100’s of that $20 item, you still end up in the same place. As for finding affiliate products to promote I like using the major affiliate networks like Commission Junction, LinkShare, Shareasale, ClickBank, Affiliate Window… these networks are totally professional, do all your tracking and give you valuable information on how to market online.

Another very simple way to monetize your pages is to use Google Adsense, now the payments won’t be as high as with promoting affiliate products but using Adsense is a simple and quick way to monetize all your pages. I also find Adsense very consistent and totally reliable, besides getting that check from Google each month, always puts a smile on my face.

7. Track Everything That Moves

Another major key to online marketing success is having extensive tracking in place. You must track where your visitors are coming from and what keywords they’re using to find your site. And what they do once they hit your site. I like using Google Analytics for tracking all my content but I don’t just depend on Analytics, I also use all hosting stats such as Awstats, Webalizer… I also regularly check my site’s traffic logs and daily visitors.

All this tracking tells me what’s working and more importantly, what’s not working. Check your bounce rate and the amount of time people spend on your site as these are more than likely ranking factors. Also check how fast your site loads, Google is said to be making this another ranking factor which they use to rank your pages.

Carefully reading of your site’s stats and logs will show you which keywords are profitable and making you money. Then you have to simply fine-tune your marketing to target those lucrative keywords or phrases. Keep building your rankings for those keywords over a period of time and you will be successful.

Bonus Step: Persistence Brings Home The Bacon

I couldn’t finish this article without mentioning another key element to succeeding on the web – persistence. Maybe it’s just me, but it took me around three years before any of my sites became really profitable. Now most marketers and webmasters become profitable in much shorter periods, but I still believe it takes time to build a solid online business. It takes time to build up your customer base, it takes time to build up your rankings in all the search engines.

Guess, what I am saying is this: if you expect overnight success, you’re setting yourself up for disappointment. But if you take a long-term strategy and build your site and marketing up over a matter of months, more likely years, then you have a much better chance of becoming successful. Mainly because, you’re not just building a site, you’re building an online business that will take some time to become established and it may even take more time to become prosperous. Be persistent and you will succeed.

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Monetize Traffic From Banner Advertising

admin — Thu, 03 Dec 2009 14:40:20 +0000

In the existence of World Wide Web, people are maintain their websites or blogs with any informative information and tips about various kinds of subject. Aside from expressing and the intention of giving information to the readers, these people in blog spheres get revenue in a lot of ways. One of their income streams comes from Banner Advertising.

Banner advertising is found on different websites, rectangular in shape and relates on different subjects. This advertisement when clicked will be directed to the advertiser’s website. The opportunity of adding any income from this should not be taken for granted and should be acted on.

If you have a site and you giving information to all people globally. You may not initially intend to make revenue out of your given information, but once you realized that you already have your readers you will think of obtaining profit to maintain the cost of hosting your website and other expenses.

With banners advertised on your website, when the visitors click, it will direct them to the advertiser’s web site. This kind of process will surely give you a daily income. The more traffic your site has, the more clicks and profit you will have. It is proven that the best method to monetize website traffic is to sell advertising space on your website.

People use different search engines like Google to find relevant information. When they have got what they were looking for in your site, they will click it. There is no money without website traffic. With banner advertising, you need to have high amount of traffic to your website. And having this, you can join some banner networks and start making money.

Banner advertisements are becoming very popular on generating revenue. With banner ads, there is a sure income. The only requirement is to have high amount of traffic.

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Starting a Work From Home Business With Little Or No Money

admin — Sat, 31 Oct 2009 18:02:06 +0000

Starting a online business is quite simple on the internet. The question is, where to begin and which lane to choose. My answer has always been, choose what excites you and what moves you. If writing is your thirst, than create and sell your own e-book or e-publication. If you craze drawing, than create and sell your artwork. There are a lot of ways to make coins on the internet. You need to start with something that you love and have a lust for. And the second part of this question is, how much cash will it cost me to get it off the ground and do I have enough time to do it. If you don’t have the budget or time to design your own business model yourself, than try finding a MLM affiliate program.

There are many straightforward home based business affiliates to choose from. A affiliate program (another name for a internet business) would give you a entire package to sell right out the box. Most affiliates have custom-made material like banners, email samples, articles and videos, so you can start marketing and bringing in profits the same day. And some have training material and weekly online webminar to teach you on how to market their material. The cost to join most affiliates range from the cost of cigarettes to 1000’s, so you have a wide range of options to choose from. But some of the best virtual home business opportunities online are cheap and some have free trials to join. But if you are on a budget try searching around for a free start up opportunity.

After finding what you like, the next step is how will you sell it. When you are selling via the internet just remember, like the paths we take on highways to get to our locations in the real world, you must have a site for which the world can find your business. And that location is your website, or blog, or splash page (get the point). This is your virtual store for your cyber business, with all the information on your company and products. Attached to your website is the domain (example: youronlinestore.com) to guide people to your business. And lastly, your email address (a virtual mailbox without the monthly bills) for sending and receiving mail to and from your business.

With affiliate programs, a lot of these pieces are part of their regular package. So the need to hire a company to create a website is void. But if you are creating your own business model, like creating a learning course or other produce, you will need a custom website and most media designers know how to set things up. This is step “B” and it’s a major part of what will attract customers to your site. So pick your affiliate and your web design firm well.

And lastly, the “C” of it all… Who will you sell to (your niche) and how will you get them to your site. This is the “make” or “broke” question for most newbies. The “who” to marketing your site will be characterized by your “tags” or “keywords”. These are little labels for the desired niche you are marketing to. For example, let’s say I’m searching the internet for a “home based business for out of work dads” on Google. If this label is part of your meta tags (an area within your website), your website information would come up in the search results and I would find you in the list.

Now the HOW, when it comes to traffic… There are many ways of creating traffic to your site. But the most popular way is with PPC (Pay-Per-Click). This is the brain child of the Big G (Google). Here you would advertise with unique keywords (labels) in their AdWord program for a fee and when your ad is seen and click on, traffic is taken to your website. This is a direct method for pushing unique traffic to your location, but it can be the most expensive. I would suggest to anyone to do some research or consult with a SEO professional before attempting a campaign. And with other marketing methods like, traffic exchanges, blogs, articles and social networks, it’s really up to the individual and how much time you want to spend marketing with these tools.

Three of the most impressive FREE methods of bringing a lot of traffic to your site are by using social networks (twitter, Facebook, MySpace), video marketing using portals (YouTube, Viddler, Revver and many others) and article marketing using article submission services or software. These methods are used everyday by millionaires on the internet, so they must work well.

Now you know the ABC’s of starting a internet business. And It’s not as hard as most people think. Just remember… product, location and traffic. Now do your research, find your niche and start your business. With the way our economy is going, starting a business would help in bringing it back to were it was a short time ago… Prosperous.

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How To : Pay Per Click Programs

admin — Thu, 22 Oct 2009 17:12:10 +0000

Several people like to make money from pay per click programs but they have not really understood the basic concept of the pay per click program. So, before venturing into making money with this program, it is vital understanding the concept in depth. Pay per click programs helps you make money when visitors to your website click a banner or a link. By making that click the visitor is led to the merchant partner’s website. The merchant partner pays you the money for driving your visitor to their website.

The merchant partner will try to sell their products to your visitor. You would still be paid for making your visitor visit their website even if they do not succeed in making a sale to your visitor. The amount that would be paid to you varies based on the merchant and the contract you sign with them. You will also make additional money by offering referrals and getting your friends to join the program. There are several pay-per-click programs to make money and some of the best have been listed below.

Google AdSense is one of the best pay per click models that allows webmasters to display ads on their websites. When visitors click and get to the merchants website, you get paid. All you need to do is to create a website with good content and ensure that you drive traffic to your site. If the visitor finds any advertisement interesting in your site and clicks on it, then you get paid. Google does not reveal the payment structure but many have been benefited from this program. If you do not have your own website you could use site-build, a tool to build a website using AdSense.

Another pay per click program to make money is offered by SearchFeed, which uses a search business models. You need to place their search box in your website and when people search the web using it, you make money. The payment would vary based on the traffic you generate to their site, the more the traffic the more you get paid. DirectLeads is an affiliate network program that will pay you for the clicks and driving traffic. Bclick and Value Click are also pay per click programs that encourages you to create a affiliate network and pays you for every referral. Affiliate Fuel, an advertising network puts forth certain conditions including generating a minimum of 2000 different visitors everyday and they assure good payment for every click.

Any other related website of pay per click are Adbrite, Infolinks, Bidvertiser and Textlinkads. You can pick one or all of them, that’s suit’s you.

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Easy Ways To Make Money Online

admin — Mon, 19 Oct 2009 16:19:25 +0000

Everyone is looking for easy ways to make money online these days. If you are wondering why this may be, just take a good look at the economy. There are fewer and fewer jobs to choose from, and it sadly hasn’t hit rock bottom yet.

Therefore any means of income you can generate out of your home is worth a shot. Well, as long as it is legal and all. If you are new to the concept of earning an income online, then there are a few things you should know. First of all, there are many ways to approach online money making; secondly, there is plenty to go around; and lastly, you do not have to spend upfront cash in order to start making extra money from home by using the internet.

Some of the easy ways to make money online involve blogging, taking surveys, creating web pages, and generating affiliate revenue through sales. Now, these ideas may all sound very foreign at this point, so let me clarify a little. In order to blog and make an income, you need to place ads on your blogs, which is actually free. This is one of the easy ways to make money online, but without spending. You can choose a niche to blog about and post daily in order to acquire more viewers.

When they click on your advertisements, you earn residual income. As for taking surveys to earn money from the comfort of your home, you should go ahead and take a look at the website surveyjobopportunities.com. This will give you some insight as to what all is involved with taking online surveys to earn extra money. Just so you understand, the amount of pay per survey will vary, but you can make up to 25 dollars in a small amount of time. Not bad for an at home online survey.

So what is the deal with creating web pages? Well, today there are many web publishers out there. These are basically men and women that create websites to turn a profit. Whether it is through ad placements or affiliate sales, there is a great deal of money that can be earned daily. As I stated earlier, ads are free to place on your blog or website, and you can do so through companies like Google Adsense and Adbrite.

As far as affiliate sales go, these are links you can place on your web pages. If someone clicks the link and purchases the product you are linking to, you make a commission on the sale. This is on of the more popular and easy ways to make money online today. Whatever you choose, do not be afraid of it. The key is to go ahead and get started today.

At some point you have to stop thinking about easy ways to make money online and wondering if they actually work. Get started small and see how you like it. As you begin to earn from your online ventures, you will likely want to invest more time in them.

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