Link building methods have changed from time to time and a specific method that worked yesterday may not work today. This is due to changes in the industry over time and in some cases extreme abuse. If a specific link building method has been abused too much, then that method will not work anymore.

It is therefore very important to know which link building method works today so that you can spend your time in a most productive way.

There are many link building methods out there today that work with some working better than others. Below are some of the today’s popular links building methods:

Article Submission

If you are reading this article, then you know that you can publish your article in article directories. Not only do you gain backlinks to your site from your published articles (see bottom of this article), you will get some traffic as a bonus. Think of you reading this article. There might be many reading your published articles as well.

Article submission is a great way of building backlinks as it provides you with 100% relevant contextual backlinks that Google loves.

Directory submission used to work lot better before, but it is still a popular link building method that still works if done properly. How many directories are out there as of this date is anyone’s guess but one thing is certain: that most of the directories aren’t worth submitting to.

Google considers a Yahoo Directory link as a quality backlink so if you can afford and justify the cost, it is worth submítting to Yahoo Directory. Yahoo charges $300 for a yearly submission and there is no assurance that your site will be approved!

Directory Submission

DMOZ is another directory that is worth submitting to and can provide great benefit in your SEO campaign. It may take months to get the approval from DMOZ and the chance of getting approved is pretty slim. A lot of small directories use the DMOZ directory categories so getting listed with DMOZ would mean getting bonus listings on many other web directories.

Another good directory to submit to is the BOTW dírectory that costs $99 for a yearly submission and $299 for a permanent listing.

Other than the above, you should look for quality directories where you can submit your site. You can judge the quality of the directories by analyzing the number of sites listed, number of backlinks the directory has, PR, age of the directory, etc.

Social Bookmarking

Social bookmarking worked like charm only a few months ago. If bookmarked on authority and quality bookmarking sites like Digg, Mixx, Propeller, etc, then you can still make good use of social bookmarking. Other than backlinks, social bookmarking also offers you some bonus traffic depending on where you submit to. If you can manage to put together or collect a good bookmarking site líst, then social bookmarking can still be a useful link building method.

Blog Commenting

This is a link building method where lots of spamming has already been done so to make the best of it, you need to work a little harder here. It is best to find quality blogs related to your category and make on-topic relevant comments. Not only do your comments add value to the blogpost, you now have a greater chance of getting your comment approved and your comments have greater chance of staying on those blogposts.

Press Releases

Submitting to press release sites can get you some backlinks as well. It is however hard to put together a líst of good press release sites that are worth submitting to. If a good líst can be managed, then this method can give some quality relevant backlinks as well.

Social Media and Web 2.0 Pages

There are a lot of quality social media and Web 2.0 sites where you can publish your articles for backlinks. You should write articles that are relevant to your site and publish them on these social media and Web 2.0 sites with your keywords hyperlinked to your site. Some of the authority sites are Squidoo, Hubpages, Blogger, Wordpress.com, etc.

Social media and Web 2.0 links are very popular these days because they work great. They give quality, relevant contextual backlinks that Google and other major search engines love. There are lots of other link building methods out there, but if you can utilize the above ones to their fullest potential, there is no need for any other methods.

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1. Time is money, save both by managing and processing work carefully and logically. They say that an impression is made by the viewer in the first four seconds of reviewing a site. Thus it’s this time that you have to make a good impact on your reviewer.

To miss this opportunity only leaves you with a large amount of ground to catch up on. So, you have only four seconds to persuade your visitor to continue navigating around your website, otherwise they may well already be thinking of trying the next one.

2. Convenient and simple menu’s guide your users. When first they enter the site, they examine it and look for the all important navigation aids. Again, these are features that must appear very obvious and in clear sight, users must see everything they need simply classified on the shelves as they would expect to see them.

Once you have grabbed the user’s mouse pointer, they will have a desire to click further and drill down.

3. What is the most eye-catching place on a web page? It is a well recognized fact among web presenters that the upper-left corner is the most desirable position and it’s where the eye tends to sink to. Why is this so? This is natural as in European countries people usually start reading books or writing articles from this position.

Of course, it will appear different for those that are surfing from and Oriental or Middle Eastern country. Thus your target market has to be well thought out before selecting the information starting position. Thus most Western websites and applications are mainly designed from the up-left corner. Here you can place a logo or slogan, search box or any other piece of information that you feel would benefit from such a position.

4. Other psychological studies say that web information is in fact scanned in an “F” way. What does this mean? The top area is scanned horizontally, and the middle area and lower one is scanned only on the left side- vertically. So again please consider this research when arranging content for your website.

5. Another interesting fact is that of advertising. In the whole users deplore adverts and their eyes will ignore all of them just by association, remember the brain is a very fast processing device and scans the page without you thinking and has already decided very early on what an advert looks like and will ignore if it recognizes a pattern.

So again remember that people are busy and have just small amount of time to devote to finding what they need. So respect their time and be patience but plan the your advertising carefully and not too aggressively!

Do you think that images are more alluring than texts? You are possibly wrong, as sometimes word can seize you more attention that any bright graphic. So, if you want to deliver an important message to a person, use a slogan rather than a pretty image!

7. What else can grab users’ attention? Slogans, buttons, textual headlines…- they must be simple and bright and well thought out. Dirty childish graphics will turn people off very fast.

8. Text must be formatted in a proper way. Make it simple, understandable with continuity of size, font and color. Different fonts and sizes of letters, paragraphs, underlined, bold, italics and other means of word expression can help you but must be used sparingly and within the overall look and feel of the site.

9. People faces in graphics will catch the users’ attention. You can apply various ideas around this idea. especially if an image’s look is directed straight at the reviewer…

10. White spaces are a worthy and not well used device. It can provides a web page with the necessary air to breathe as well as giving space between the elements, so use wisely and your page will be worth reading…

Now you have some interesting facts and points you can follow.

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It’s sometimes called inbound links, backlinks are the lifeblood of Search Engine Positioning. In order for a website to be on the top of search engines like Google without the webmaster having to pay big money for advertising, the website has to have a large number of backlinks. Backlinks are links on one website that lead back to another website. The more established, high quality, and high Page Rank the website that contains the link has, the more power it has to help the linked website with its search engine position. If the website that is getting backlinks gets many High Quality and High Page Rank backlinks, the better the chance it has of being in a high position on the Search Engines.

The Question is How does we get high quality backlinks to our website? There are many ways this can be done. Some people advocate writing and submitting articles, posting on forums, making comments on blogs. Others talk about submitting their website to various Internet directories. One directory that has an excellent reputation is called DMOZ, or the Open Directory. This directory is probably the most respected directory online today. The websites it contains have all been placed there by human editors; there is no automation to this directory. The only drawback that’s been discussed about this directory is that it takes so long to have a website included.

Another way that many people build backlinks for their website is to use Social Bookmarking websites. A Social Bookmark is a website that usually has a very popular ‘community’ aspect to it. Users sign up and create profiles on the sites that contain photos and information about themselves. They then can save bookmarks of favorite websites which can be itemized by ‘tags’, which are one or two word descriptions of what the sites contain, and these bookmarks can be saved to a list that’s private or can be listed publicly, so that everybody can see it.

With the advent of what is known as Web 2.0, gaining backlinks is easier now than in any time in the history of the internet. Most sites now have an interactive quality to them nowadays. Readers can often sign in and create profiles. They then are often allowed to post comments on the stories or articles on the website or blog. In many cases, the website or blog owner responds to these comments; thus making this section of the website or blog a conversation.

Backlinking strategies can be easy and fun and the website owner who is working on getting more backlinks for his website can learn new things, meet new people, and have a tremendous amount of fun doing something that was once a chore: building backlinks.

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By including links back to your own websites or blogs you can generate direct surf through traffic while also building back links to your website that will help to improve search engine rankings for your specific keywords.

Writing the most appealing articles, submitting them to search engine friendly directories, and repeating the process on a regular basis can be the recipe for search engine success.

What Is Article Marketing?

All websites have a thirst for high quality, topical content that will be relevant to their readers but not all website owners and promoters are willing or able to create this content as part of their marketing routine.

By creating content articles that others can use for their websites you are rewarded with the opportunity to include one or two links back to your own website. As well as receiving a link from the article directory itself, which are often authoritative websites crawled regularly by search engine spiders, you also gain some benefit when other websites publish your article and links on their own site.

Why Do It?

Article marketing offers an effective and inexpensive way of building quality inbound links to a website. You know that the links generated are from contextually relevant pages because you have written the content that is used.

Furthermore, by using the most beneficial and SEO friendly directories you can dictate the keywords that are used in the anchor text; a critical component of a strong SEO link.

As well as the SEO benefits, you may also find your article published in ezines and newsletters that have a strong, dedicated, and loyal following driving direct traffic to your site.

Choosing Directories

There are literally hundreds of article directories online and choosing the right ones should be considered an integral part of article marketing success.

Directories should be SEO friendly so do not use nofollow tags in links or in robot files. They should allow you to use HTML code for your links and they should keep the number of links and advertisements on a page down to a minimum. They should also be crawled by search engines and be considered a strong SEO site in order to offer any real benefit.

Alternatively, they should generate a large number of visitors directly through the links in your articles.

Writing Articles

The most popular articles are well written and provide genuinely useful information. Good directories will not accept those that are little more than blatant self promotion and very few will accept articles with more than 2 or possibly 3 links to your website.

Ensure that your writing is not only appealing to other website owners but also to their own readership base because this will encourage more website owners to use your articles.

Including Links

Links to your site are typically added to the “Resource” or “About The Author” paragraph. Some directories will allow links in the body of the article and these too offer very good benefit especially in driving traffic directly to your pages.

Always try to use those directories that enable you to construct your own HTML link including anchor text because this will give you SEO benefit as well as potential surf through traffic. Always ensure that the link is relevant to the page you’ve written as well as to the page you direct readers too.

Submitting To Article Directories

Having written a useful piece on a relevant topic and having chosen SEO friendly directories you will need to submit the articles for consideration. Most directories use a number of anti-spam measures to ensure that they offer only very good quality articles to publishers. Manual submission of articles is, therefore, advised. While automated software does exist, you will still find that you need to complete a number of aspects of the submission yourself.

Using Article Submission Services

Manual article submission services do exist and can prove a beneficial method of building links and generating traffic especially if you do not have the time or resources to write and submit a large number of articles.

Try to see a good portfolio of articles that have been written by the service and always ensure they offer a manual and ethical submission service.

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There are many straightforward home based business affiliates to choose from. A affiliate program (another name for a internet business) would give you a entire package to sell right out the box. Most affiliates have custom-made material like banners, email samples, articles and videos, so you can start marketing and bringing in profits the same day. And some have training material and weekly online webminar to teach you on how to market their material. The cost to join most affiliates range from the cost of cigarettes to 1000’s, so you have a wide range of options to choose from. But some of the best virtual home business opportunities online are cheap and some have free trials to join. But if you are on a budget try searching around for a free start up opportunity.

After finding what you like, the next step is how will you sell it. When you are selling via the internet just remember, like the paths we take on highways to get to our locations in the real world, you must have a site for which the world can find your business. And that location is your website, or blog, or splash page (get the point). This is your virtual store for your cyber business, with all the information on your company and products. Attached to your website is the domain (example: youronlinestore.com) to guide people to your business. And lastly, your email address (a virtual mailbox without the monthly bills) for sending and receiving mail to and from your business.

With affiliate programs, a lot of these pieces are part of their regular package. So the need to hire a company to create a website is void. But if you are creating your own business model, like creating a learning course or other produce, you will need a custom website and most media designers know how to set things up. This is step “B” and it’s a major part of what will attract customers to your site. So pick your affiliate and your web design firm well.

And lastly, the “C” of it all… Who will you sell to (your niche) and how will you get them to your site. This is the “make” or “broke” question for most newbies. The “who” to marketing your site will be characterized by your “tags” or “keywords”. These are little labels for the desired niche you are marketing to. For example, let’s say I’m searching the internet for a “home based business for out of work dads” on Google. If this label is part of your meta tags (an area within your website), your website information would come up in the search results and I would find you in the list.

Now the HOW, when it comes to traffic… There are many ways of creating traffic to your site. But the most popular way is with PPC (Pay-Per-Click). This is the brain child of the Big G (Google). Here you would advertise with unique keywords (labels) in their AdWord program for a fee and when your ad is seen and click on, traffic is taken to your website. This is a direct method for pushing unique traffic to your location, but it can be the most expensive. I would suggest to anyone to do some research or consult with a SEO professional before attempting a campaign. And with other marketing methods like, traffic exchanges, blogs, articles and social networks, it’s really up to the individual and how much time you want to spend marketing with these tools.

Three of the most impressive FREE methods of bringing a lot of traffic to your site are by using social networks (twitter, Facebook, MySpace), video marketing using portals (YouTube, Viddler, Revver and many others) and article marketing using article submission services or software. These methods are used everyday by millionaires on the internet, so they must work well.

Now you know the ABC’s of starting a internet business. And It’s not as hard as most people think. Just remember… product, location and traffic. Now do your research, find your niche and start your business. With the way our economy is going, starting a business would help in bringing it back to were it was a short time ago… Prosperous.

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